This course is designed to provide you with a solid foundation understanding the rewards and risks of owning or operating a business enterprise. Emphasis will be placed on the mastery of skills needed to plan, organize, manage, and finances of a small business. Areas of study will include production, marketing, finance, human resources, and competition, social, environmental, and legal issues. This course will also assist you in analyzing, creating the field of advertising and how to incorporate this knowledge into your personal life.
Syllabus
Textbook
Entrepreneurship & Small Business Management
Publisher: Glencoe/Mcgraw-Hill (2006)
ISBN-10: 0078677599
ISBN-13: 978-0078677595
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